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HI-LITES GRAPHICS, INC PRESENTS
SEP
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PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jon Sovinski, President
The Way I See It
 

A young man was enjoying his daily cup of brew while he opened a letter from his mom. His face lit up as some cash fell out of the envelope. He thought, “Wow, what a great surprise! I could use some extra money right now!”

After finishing his coffee, he noticed a homeless man outside who looked hard on his luck. He thought to himself, “That poor man could probably use this cash more than me.” He put the money back in the envelope, crossed out his address, and wrote in large letters, “PERSEVERE!” He gave the envelope to the man and smiled as he walked away.

The next day as the man stopped for his morning coffee, the homeless man tapped him on the shoulder and handed him a big wad of money. Surprised, the young man asked him what it was for. The homeless man replied, “This is your half of the winnings. ‘Persevere’ won first place at the racetrack last night!”

Here’s the way I see it: Be kind and good to others. Kindness always has a way of coming back around.

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Idea of the Week
Paper Shifts Color: Orange is the New Red
SO MANY ACRONYMS, SO LITTLE TIME

Have you ever been to a restaurant and all you wanted was a simple breakfast? Just when you thought you had your order all planned out, your waitress hits you with a rambling of options. Would you care for white, wheat, rye, or pumpernickel bread? Do you want those eggs fried, scrambled, poached, green, with a side of ham? Sometimes, the choices seem endless.

When it comes to printing, sometimes your options can feel a little like that, too. Take spot colors, for instance. Any colors that fall outside of the normal range of CMYK inks are commonly called "spot colors." Where CMYK colors use a blend of four specific inks - Cyan, Magenta, Yellow, and Black to create a wide range of color, spot colors are actually pre-mixed using a unique formula to create one, specific color. As you start to learn more about spot colors, one of the things you'll notice is that just like your breakfast options, there are a number of different acronyms and options that you're somehow supposed to be able to keep track of. Would you like coated, uncoated, or matte? Huh? Thankfully, they have pretty straightforward explanations.

C vs. U and Beyond

The acronyms C and U refer to "coated" and "uncoated." The key thing to remember here is that when used in reference to spot colors, they're actually talking about the paper and not the ink. Ink is made up of pigment (the color) and the carrier, which is usually oil. The oil part of the ink soaks into the paper and dries. The pigment sits up on top of the mineral or clay coating with coated papers, but soaks into the fibers with uncoated papers. Because the type of paper you're using can have a pretty significant impact on the way the ink color appears in real life, it's something you'll want to try and keep track of.

Here's an example of what coated versus uncoated paper would look like. You can see how the coated paper provides some extra "shine."

Coated Paper Uncoated Paper

That "shine" will affect how spot colors are displayed, so keep that in mind when making your paper choice.

Furthermore, if you were to compare the colors PANTONE 185C and PANTONE 185U side-by-side, for example, one of the first things you would notice is that PANTONE 185C looks a little brighter and a little more saturated than the PANTONE 185U version. You're still talking about literally the exact same ink, but the difference between coated and uncoated stock changes the way that ink ultimately looks when printed. Pretty fascinating, and pretty important to remember when making your decisions!

Pantone comparison

"M" stands for matte. Matte coated or dull coated papers are still coated with a mineral coating, so the ink colors typically look closer to the C or coated version, but keep in mind that these papers are not as bright and tend to make the color ink look a little more subdued.

Pretty simple, right?

Two other acronyms that you might encounter are CVU and CVC. The "CV" letters stand for "computer video" and are largely used to reproduce colors on a computer screen. Adding a "U" for uncoated or "C" for coated indicates which paper type is being simulated on the computer screen.

Hopefully, by now you've realized that your options aren't nearly as hard to work with as you thought they were. Remember that these options, even though they're used in conjunction with the ink are actually talking about the paper. The ink, for the most part, is the ink is the ink, but the paper is a whole different story. Select your swatches in any way you see fit, but remember, ultimately the type of paper you choose can make something darker, less saturated, more saturated or something else entirely.

See more great ideas like this!
Click here to visit the Hi-Lites Graphics, Inc - Ideas Collection.
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MARKETING
Marketing Tip
Instagram Marketing Tips
POPULAR WAYS FOR BUSINESSES TO PROMOTE THEIR PRODUCTS AND SERVICES

Instagram has become a trendy way for many businesses to promote their products and services to a targeted audience at a meager cost. Here are a few creative ways to use Instagram to promote your business:

  • Consider posting a unique, behind-the-scenes look at your business on Instagram Stories, which can be a fun way to experiment with different types of content, such as videos, photos, live clips, and more.
  • Offer useful tips and how-to clips that appeal to your audience.
  • Give loyal followers an exclusive sneak peek at teaser photos or videos about exciting announcements, upcoming events, new products, or grand openings.
  • Consider partnering with a charity or non-profit who aligns with your company’s core values and tag and mention them in fundraising campaigns.
  • Expand your reach with hashtags. You should also create your own business hashtag and use it across Instagram and Twitter, which makes it easier for followers to find content related to your business.
  • Measure your online success by checking your follower count, engagement, and clicks. Use these helpful tools to refine and improve your marketing strategy to see what is working or needs improvement.

If you’d like low-cost ideas of how to grow your business with print, we’d love to send you some sample ideas. Send us an email today!

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Uncommon Product
Coupon Self-Mailer
AFFORDABLE TO PRINT AND MAIL

Self-mailers are a popular marketing tool because they are not only affordable to print and mail, but they also grab attention quickly. What better way to improve a self-mailer than convert it into a coupon, or multiple coupons?

Coupon self-mailers can be designed in a variety of creative layouts. Whether you create your self-mailer as a folded sheet of paper with a tearaway coupon (or coupons) or even design your coupon as a postcard, self-mailers are a great way to ensure your message is noticed and read.

Our professional printing team can help guide you to ensure the size, paper stock, folds, and aspect ratio of your coupon self-mailer are compatible with postal requirements.

Contact us today if you’d like help creating the perfect coupon self-mailer your prospects and customers will love.

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Tech Tip
Saving Web Content
CONTENT YOU'D LIKE TO SAVE AND READ ANOTHER TIME

If you’ve ever been browsing the internet and stumbled across interesting content that you’d like to save and read another time, here are a few popular tools to consider:

  • Pocket offers a fast and easy way to capture articles, videos, and anything else you find on the web.

  • Flipboard aggregates content from social media, news feeds, photo-sharing sites and other websites, presents it in magazine format, and allows users to “flip” through the articles, images, and videos being shared.

  • Evernote’s Web Clipper tool is a browser extension that saves links or specific content as Evernote notes. Users can select the content from the page they want to save or grab the full link, and then drop it into the category they prefer, plus add optional tags.

  • Feedly is a news aggregator tool that allows users to keep up with all the topics that matter to them in one place. Feedly compiles news feeds from a variety of online sources for the user to customize and share with others.

If you’d like help creating unique print marketing materials that are sure to be read and remembered, our team can help! Remember, other printers may be nearby, but no one comes close!

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

A whimsical, slice-of-life view into life's fool-hardy moments.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

An irreverent look inside the world of business and finance.

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Hi-Lites Graphics, Inc, 1212 Locust street, Fremont, MI 49412 231-924-0630 or 800-482-5262